Too often, businesses spend money on marketing without really knowing who they’re talking to or whether they’re using the right channels to reach them.

At Josty, we help businesses clarify who their real customers are, and how to reach them effectively whether you're targeting homeowners, tradies, professional service buyers, or enterprise clients.

Here’s how to break it down:

✅ Step 1: Define Your Ideal Customer Base

You can't market effectively if you're vague on who you're speaking to. Ask yourself:

• Who is most likely to benefit from your product or service?
• What are their biggest challenges or pain points?
• Where do they live and work?
• What age, gender, occupation, and income bracket do they fall into?
• What values, expectations, and buying habits do they have?

Without a clear definition, you’re guessing. And guessing is expensive.

✅ Step 2: Align Your Marketing with Your Audience

Once you know your audience, ask:
Are the channels you’re using the right ones to get their attention?

Are your customers on Facebook or on LinkedIn?
Do they prefer email newsletters or direct phone calls?
Are you offering value that solves their problems or just talking about yourself?

Many businesses continue marketing in ways they like, instead of where their customers actually are.

📊 Best Social Media & Marketing Approaches by Generation Group

Here’s a quick breakdown of what works best for each age group today:

Gen Z (13-28)

• Where they are: TikTok, Instagram Reels, YouTube Shorts
• What works: Short-form video, authenticity, humour, peer influence
• Marketing tips: Use influencers, trends, and interactive content

Millennials (29–44)

• Where they are: Instagram, Facebook, YouTube, LinkedIn
• What works: Educational content, reviews, behind-the-scenes, values-driven messaging
• Marketing tips: Be mobile-optimised, leverage storytelling, build community

Gen X (45–60)

• Where they are: Facebook, LinkedIn, Email
• What works: Informational content, how-to guides, reputation, authority
• Marketing tips: Use clear value propositions and case studies

Baby Boomers (61–79)

• Where they are: Facebook, Email, Local Media
• What works: Trust, testimonials, direct communication
• Marketing tips: Keep it simple, use traditional methods like newsletters or phone calls alongside digital

Silent Generation (80+)

• Where they are: Mostly offline, some on Facebook or email
• What works: Personal relationships, referrals, community trust
• Marketing tips: Face-to-face, phone, and print still work best

🎯 Are You Marketing to the Right People in the Right Way?

You might have a brilliant product or service but if your message isn’t getting to the right people in the right way, you’ll stay invisible.

That’s where Josty comes in.

We work with businesses to:

• Define their ideal customer base
• Develop targeted marketing strategies
• Choose the right platforms and messaging
• Monitor and adjust based on results
• 
  

💡 Get clear, get targeted, and get results.
Let’s talk about how to refine your customer targeting and marketing approach to boost your ROI and grow sustainably.

➡️ Visit www.josty.nz or reach out for a free business review this month.

Post written by Jason Jost