In today’s fast-moving environment, standing still is not an option. What worked for your business five years ago, or even last year, may no longer be effective. At Josty, we help businesses identify when it’s time to evolve, adapt, and re-align.

So how do you know if it’s time to rethink your business strategy?
Here are the key warning signs and what to do about them.

🔄 1. Your Business Has Stalled or Plateaued

If your revenue has plateaued or your customer base isn’t expanding, it’s a sign something needs to shift. Often, the business model, sales process, or customer engagement strategy hasn’t evolved with market demands.

👉 What to do: Reassess your core offering, your pricing model, and how you’re positioned against competitors. Josty can help with a structured business performance review and strategy refresh.

❌ 2. You’re Reacting More Than You’re Planning

If you're constantly putting out fires and making decisions on the fly, your strategy is no longer driving the business — it's lagging behind it.

👉 What to do: Build a proactive, future-ready plan. Our business consulting services focus on creating practical strategies that reduce reactive decision-making.

🧩 3. Your Target Market Has Shifted

Markets change. If you’re seeing lower engagement, slower sales cycles, or increased churn, it could be because you’re no longer aligned with the people who need your solution most.

👉 What to do: Redefine your ideal customer profile, recheck your marketing channels, and ensure your message still resonates.

📉 4. Sales and Marketing Aren’t Aligned

If your marketing is bringing in leads that your sales team can’t convert — or worse, no one’s sure what a “good lead” even is — then there’s a disconnect that needs to be addressed.

👉 What to do: Revisit your sales enablement strategy. At Josty, we specialise in aligning sales and marketing to improve conversion rates and win rates.

🛠️ 5. Operational Bottlenecks Are Limiting Growth

If your systems, staff, or supply chain can’t scale with the business, you’ll hit a ceiling. Operational inefficiencies create frustrated customers and overworked teams.

👉 What to do: Conduct a business operations audit to identify bottlenecks. We help businesses implement smarter, scalable processes.

👥 6. You’re Struggling to Attract or Retain Talent

Your team is a critical part of your strategy. If morale is low, turnover is high, or you can’t attract the talent you need — your internal culture and leadership approach may need to evolve.

👉 What to do: Focus on leadership capability, internal communication, and creating a business culture that supports your goals. Josty provides tailored support for leadership development and strategic alignment.

🚧 7. Your Competitors Are Pulling Ahead

If you’re seeing others in your industry leap forward while you’re stuck in place, it’s time to re-evaluate. You may be missing out on innovation, efficiencies, or customer value.

👉 What to do: Benchmark your business against others in your space. We can help you identify where you’re behind — and where you can leap ahead.

✳️ Ready to Reset Your Strategy?

A business strategy isn’t a “set and forget” document. It’s a living framework that needs to be revisited regularly to stay relevant, competitive, and growth focused.

At Josty, we help business owners, CEOs and managers take a structured, expert look at their current performance, market fit, and strategic priorities, and turn insight into action.

✅ Get clear on what’s working
✅ Address what’s not
✅ Build a strategy to move forward with purpose

💬 Let’s Talk

If you’re feeling like your business has outgrown its current strategy or you’re not sure what’s holding you back it might be time for a conversation.

➡️ Message us to book a strategy session

Post written by Jason Jost